[in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
According to Market Watch, Abercrombie and Fitch has repeatedly earned media attention with their unconventional and controversial marketing methods. In only carrying up to a size 10 pant and a size large top, Abercrombie intentionally discriminates against bigger sizes, and in doing so, insinuates that those who wear larger sizes are “uncool.”
Imagine the inappropriate and unfair message that this brand is sending to our youth. In order to fit in, you must be thin, attractive and use your sexuality as a way to get ahead.
Although this interview was conducted by Salon in 2006, it has resurfaced with a vengeance. Consumers are outraged by these marketing techniques and the article has gone viral, gaining popularity through social media outlets like Facebook and Twitter.
Jeffries interview is being compared to the recent Dove Real Beauty Campaigns and I am happy to present that the number of Dove supporters seem to far outweigh those with similar beliefs to Jeffries’.
Perhaps instead of focusing on this passé article, and returning undeserved media and public attention to it, we should work to promote Dove’s idea of real beauty, and teach our children to be confident with the body that they’ve been given. We should continue to help our children to develop healthy body images, and in placing the emphasis on the PERSON rather than the BODY we will certainly be in a better position to teach our children about what really matters, and to help them to understand why being healthy is important for their BEING rather than their APPEARANCE.
About the author:
Natalie Cohen is a Marketing and Community Relations Associate for Walden Behavioral Care. She earned her Bachelor of Arts degree in Journalism from the University of Maine in Orono. Her favorite part of working at Walden is being able to act as an advocate for clients suffering with mental illnesses through spreading knowledge and awareness of not only Walden’s programs and services, but eating disorders in general. Ms. Cohen’s passions include writing, social media and being able to converse with medical professionals, clients and her co-workers. In her spare time, Natalie enjoys spending time with her dog Bella, family and boyfriend.